Brand performance reports are fundamental to managing the ongoing health of a brand, yet many lack the impact needed to ensure the brand’s continued success. Ideally, a pharmaceutical company’s brand performance report should capture the brand team’s imminent challenges, facilitate cross-functional collaboration and, ultimately, lead to course correction on the ground.
Topics: Pharma, Commercial Operation, commercial excellence, key performance indicators, user experience, insights, reporting, brand performance, brand strategy, brand reports
Personalized experiences have had a major impact on our daily lives: Facebook helps users plan their weekends by providing relevant, personalized event information based on their interests and connections. Google narrows down search parameters based on an individual’s location and search history. Netflix provides movie recommendations according to a user’s preferences. The list goes on.
Topics: sales force effectiveness, Sales Force, information & technology, Pharma, Commercial Operation, Analytics, personalization, Impact Summit, Impact Summit 2017, dashboards, analytics disruption, reporting
Karan Dhundia co-wrote this blog post with Jude Konzelmann.
In the first and second parts of our blog series, we discussed two steps for adapting to the evolving healthcare landscape, which has seen massive shifts when it comes to delivering care, assessing value and reaching customers. Here’s the third step.Topics: Jude Konzelmann, Pharma, Commercial Operation, healthcare ecosystem, sales force design, biopharmaceuticals, local healthcare market, karan dhundia, commercial organization design
(This blog series will introduce emerging trends in sales planning that every commercial operations department must prepare to face in the future.)
While many industries, such as retail, financial or travel and tourism, have relied on big data for years to improve competitiveness, life science has been slower to incorporate data into its planning beyond pure sales and customer attributes. But with many factors outside of pure sales driving today’s complex environment, we have started to recognize big data’s potential impact.
Topics: big data, sales, call planning, territory management, Maria Kliatchko, Key Opinion Leaders, Sales Planning, Life Sciences, Commercial Operation
Brand performance reports are fundamental to managing the ongoing health of a brand, yet many lack the impact needed to ensure the brand’s continued success. Ideally, a pharmaceutical company’s brand performance report should capture the brand team’s imminent challenges, facilitate cross-functional collaboration and, ultimately, lead to course correction on the ground.
Personalized experiences have had a major impact on our daily lives: Facebook helps users plan their weekends by providing relevant, personalized event information based on their interests and connections. Google narrows down search parameters based on an individual’s location and search history. Netflix provides movie recommendations according to a user’s preferences. The list goes on.
Karan Dhundia co-wrote this blog post with Jude Konzelmann.
In the first and second parts of our blog series, we discussed two steps for adapting to the evolving healthcare landscape, which has seen massive shifts when it comes to delivering care, assessing value and reaching customers. Here’s the third step.
(This blog series will introduce emerging trends in sales planning that every commercial operations department must prepare to face in the future.)
While many industries, such as retail, financial or travel and tourism, have relied on big data for years to improve competitiveness, life science has been slower to incorporate data into its planning beyond pure sales and customer attributes. But with many factors outside of pure sales driving today’s complex environment, we have started to recognize big data’s potential impact.
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