Posted by
Prasanna Kumar on Mon, Dec 18, 2017
Brand performance reports are fundamental to managing the ongoing health of a brand, yet many lack the impact needed to ensure the brand’s continued success. Ideally, a pharmaceutical company’s brand performance report should capture the brand team’s imminent challenges, facilitate cross-functional collaboration and, ultimately, lead to course correction on the ground.
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Posted by
Mahmood Majeed on Thu, Sep 28, 2017
Personalized experiences have had a major impact on our daily lives: Facebook helps users plan their weekends by providing relevant, personalized event information based on their interests and connections. Google narrows down search parameters based on an individual’s location and search history. Netflix provides movie recommendations according to a user’s preferences. The list goes on.
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Posted by
Jude Konzelmann on Mon, Jun 19, 2017
Karan Dhundia co-wrote this blog post with Jude Konzelmann.
In the
first
and
second
parts of our blog series, we discussed two steps for adapting to the evolving healthcare landscape, which has seen massive shifts when it comes to delivering care, assessing value and reaching customers. Here’s the third step.
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Posted by
Maria Kliatchko on Thu, Sep 25, 2014
(This blog series will introduce emerging trends in sales planning that every commercial operations department must prepare to face in the future.)
While many industries, such as retail, financial or travel and tourism, have relied on big data for years to improve competitiveness, life science has been slower to incorporate data into its planning beyond pure sales and customer attributes. But with many factors outside of pure sales driving today’s complex environment, we have started to recognize big data’s potential impact.
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