Campaign Management: New Tools + Old Process = Time to Change!

Posted by Pete Mehr on Mon, Mar 09, 2015

Cloud-based campaign management tools have certainly become all the rage among pharmaceutical companies, and why not? These tools are easy to deploy and use, enable marketing automation capabilities and allow marketers to design complex campaigns tailored to customer needs and preferences. Yet given the power of these new tools, it’s interesting to see that many pharmaceutical companies are still developing and deploying marketing campaigns the same way they always have, meaning that the power and promise of these new tools are not being realized. What gives?

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