AI & Product Launch: Meeting the Need for Speed

Posted by Arun Shastri on Wed, Aug 07, 2019

This blog post is the second in a series on the impact that AI will have on different business aspects of pharma.

AI is changing the way we do business. In my last post, I sat down with Pratap Khedkar to discuss AI’s role across the industry. Now that we’ve been introduced to AI and pharma, we can get more specific.

All aspects of the pharmaceutical organization are striving for increased efficiency and effectiveness by leveraging AI. As we pointed out in our previous post, there’s been more excitement in R&D because of how much data is available from clinical trials and consumer activity. But because of the focus on R&D, many commercial uses of AI have been underserved. One of those areas is product launch.


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Innovation Is Healthcare’s New Normal

Posted by Pratap Khedkar on Fri, Aug 02, 2019

Sometimes it’s hard to keep in mind that healthcare was once considered a stodgy, conservative industry—at least by outsiders. Advances in care development and delivery happened, but the healthcare experience was generally the same as it had been decades before, as were the business models leveraged across the healthcare landscape. We’d grown, maybe not comfortable with, but accepting of the status quo.


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AI Will Disrupt the Workforce. Does That Make Andrew Yang Right About UBI?

Posted by Arun Shastri on Thu, Aug 01, 2019

A businessman turned politician calls for insurance against job losses in a quickly changing America. His own experience in business pits him against an indifferent Washington, D.C., as he becomes the lone voice of a single issue. Eventually, he decides to run for president. Who is this man? Jacob Coxey.


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AI & Pharma: Start Small But Think Big

Posted by Arun Shastri on Wed, Jul 24, 2019

This blog post is the first in a series on the impact that AI will have on different business aspects of pharma.

AI has been here for many decades, but the buzz around this latest wave of AI is louder than any I can remember. You can find articles about AI in every publication and medium. These articles deal mostly with broad themes, rarely delving into how AI might be applied in our work lives. There are plenty of stories about self-driving cars and the latest human expert to be outwitted by an algorithm. But what about the unsexy business that most of us find ourselves in? How can we apply AI to improve customer interactions, maximize product launches, optimize clinical trial operations, or find patient insights?


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Want Reliable Advice? Consider Machines

Posted by Arun Shastri on Mon, Jun 17, 2019

An old story about Jeff Bezos that I read years ago resurfaced in my memory when I learned that Amazon just abruptly changed course and decided to shutter its restaurant delivery business. According to the teller of this tale, Bezos once visited Basecamp to give a talk and take questions from employees there. At one point, Bezos described the kind of people who are “right a lot.” The smartest people, he said, are always revising their thinking. They might think one thing today that they’ll readily contradict tomorrow because they have new data to support a new opinion.

Other luminaries have shared this opinion. Science fiction author Vernor Vinge, in his book Fire Upon the Deep, wrote “Intelligence is the handmaiden of flexibility and change.” Salesforce CEO Marc Benioff was quoted as saying, “You must always be able to predict what's next and then have the flexibility to evolve.”

I wholeheartedly agree with this line of reasoning, and I see direct connections to machine learning.


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