Four MDM Trends From Informatica World

Posted by Mahmood Majeed on Mon, Jun 05, 2017

Ammar Feroz co-wrote this blog post with Mahmood Majeed.

While data and analytics have been top-of-mind issues in life sciences for many years, master data management, in particular, was one of the most talked-about issues at this year’s Informatica World summit, held May 15-18 in San Francisco.


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Three Analytics Lessons From the Tennis Match-Fixing Scandal

Posted by Howard Deutsch on Fri, Jan 29, 2016

If you’re even just a casual tennis fan like me, then you’ve seen the report of a major scandal brewing on the professional tour. A joint investigation by BuzzFeed and the BBC cheekily called “The Tennis Racket” has purportedly uncovered evidence of widespread match-fixing. While the story, itself, is sensational, I’m particularly interested in three very important lessons that we can learn from this alleged betting scandal about getting it right with analytics.


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Data Analytics Give Oncology Products Competitive Edge

Posted by Maria Whitman on Tue, Mar 24, 2015

Recent launches have proven that having a great product isn’t enough. To succeed in the oncology market, pharmaceutical and biotech companies must be able to understand performance and opportunities, and explain the difference for increasingly specific patient populations. Data has come a long way, and integrated data analytics is a powerful way to surface and interpret an oncology product’s opportunity amid brutal competition.


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Oncology Company Overcomes Market’s High Hurdles With New Analytics Platform

Posted by Mahmood Majeed on Mon, Feb 16, 2015

With annual sales predicted to soon surpass $100 billion, oncology drugs represent a huge opportunity. The sales and marketing challenge, as the following case study reveals, is to understand consumer preferences and decision-making within the complexities of cancer treatment. Predictive analytics are essential.


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Big Data Delivers Insights, but Can Your Sales Planners React in Real Time?

Posted by Maria Kliatchko on Thu, Oct 09, 2014

(This blog series introduces emerging trends in sales planning that every commercial operations department must prepare to face in the future.)

Embracing Big Data and unlocking its power with analytics will only take you so far. What happens when months are required to use those insights or react productively? The true endgame involves both systems and internal processes evolving into real-time resource and activity reallocation.


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