Pharma Is Ready for Personalized Analytics

Posted by Jérôme Chabrillat on Mon, Jun 04, 2018

A sales rep preparing for her week isn’t thinking: What’s in my sales dashboard? What is my progress towards my call plan? She’s thinking: What are the burning issues in my territory this week? How should I adjust my plan based on the latest events and information that I have? Then she manually navigates her way through dashboards and reports to find these answers.

This slow, manual process isn’t unique to reps. It also applies to HQ functions, and it will only get more difficult over time as new data become available. Accessing the right information at the right time and in the right way is critical to more effective decisions and efficient execution. User-centered design, technology and artificial intelligence can transform this experience with personalized analytics.


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Five Myths About Artificial Intelligence

Posted by Arun Shastri on Mon, May 07, 2018

D. Sahay co-wrote this article with Arun Shastri


This post is the second in a two-part series.  

Presenting at the 2018 PMSA Annual Conference provided us with the opportunity to think through some common myths about AI. Before our presentation, we spoke with colleagues and clients, and settled on the following five persistent myths:


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The State of AI Adoption in Pharma

Posted by ZS Editors on Tue, May 01, 2018

Artificial intelligence, predictive analytics and other such technologies are coming to a pharmaceutical company near you. In fact, some would say that they’ve already arrived. But just how ready are pharma companies to embrace and integrate these technologies, and can AI really deliver?


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Five Critical Steps for Successfully Leveraging AI

Posted by Arun Shastri on Fri, Apr 27, 2018

Dharmendra Sahay co-wrote this blog post with Arun Shastri.

This post is the first in a two-part series.

In a few days, we’ll be presenting our thoughts on how to create impact with artificial intelligence at the 2018 PMSA Annual Conference. We’ll talk about how AI is being used in life sciences and how AI could be used, and we’ll bust some myths. We’ll also share detailed advice on how to start or expand an AI capability at your organization, which includes these five critical steps:


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Collaboration in Clinical Operations: Three Takeaways From SCOPE 2018

Posted by Qin Ye on Fri, Mar 02, 2018

Abhay Jha and Venkat Sethuraman co-wrote this blog post with Qin Ye.

More people than ever before attended the ninth-annual Summit for Clinical Ops Executives (SCOPE)—a testament to the growing importance of innovation within clinical development. Attendees from across life sciences gathered in Orlando Feb. 12-15 to discuss clinical development challenges and solutions, and to network with peers and partners.


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