Patient Services vs Servicing Patients

Posted by Seth Goodman on Wed, Jul 29, 2015

By now, most pharma brands can rightly claim they provide patient services: Support for benefits enrollment? Check. Co-pay cards? Check. Disease education and management tools? Check and check.


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Amazing Trainings That Change Nothing

Posted by Dan Frey on Tue, Jul 21, 2015

Four months ago, I attended a phenomenal training. It was entertaining and I learned several new and powerful ways of doing my daily work. In my feedback, I gave the program top ratings. And then … nothing. I fell right back into my old way of doing things.


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How Fitbit-Like Tools Will Drive Sales

Posted by Dan Frey on Tue, Jul 07, 2015

I know I should wake early. I know I should exercise every day. I also know exactly what I ought to be doing to build client relationships and to manage my projects effectively. But I don’t always do those things, probably to the detriment of my career success.


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Prescription Market Stakeholders to Drug Makers: Show Us the Value

Posted by Ed Schoonveld on Tue, Jun 23, 2015

The U.S. market for prescription drugs has evolved significantly over the last few years. High and increasing costs of healthcare, together with changes related to the Patient Protection and Affordable Care Act (ACA), have been at the forefront of discussions. Health insurance coverage for previously uninsured, institution of Accountable Care Organizations (ACOs) and various other healthcare quality and efficiency initiatives have also been prevalent topics.


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Bending the Survival Curve in Cancer – New Study Reports Medical Innovation Helps Multiple Myeloma Patients Live Longer, More Productive Lives

Posted by Nisha Gilra on Fri, May 29, 2015

ZS Associates announced the publication of a study released at the 2015 American Society of Clinical Oncology Annual Meeting that demonstrated that the introduction of innovative, novel therapies in multiple myeloma has been responsible for the dramatic improvements in survival since 2001 and is projected to further improve these outcomes over the coming years.


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