Innovation Is Healthcare’s New Normal

Posted by Pratap Khedkar on Fri, Aug 02, 2019

Sometimes it’s hard to keep in mind that healthcare was once considered a stodgy, conservative industry—at least by outsiders. Advances in care development and delivery happened, but the healthcare experience was generally the same as it had been decades before, as were the business models leveraged across the healthcare landscape. We’d grown, maybe not comfortable with, but accepting of the status quo.


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AI Will Disrupt the Workforce. Does That Make Andrew Yang Right About UBI?

Posted by Arun Shastri on Thu, Aug 01, 2019

A businessman turned politician calls for insurance against job losses in a quickly changing America. His own experience in business pits him against an indifferent Washington, D.C., as he becomes the lone voice of a single issue. Eventually, he decides to run for president. Who is this man? Jacob Coxey.


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Sister Markets: Global Differences in Social Norms and Construal Level Theory

Posted by Jacob Braude on Tue, Jul 30, 2019

Samantha Rodney co-wrote this blog post with Jacob Braude.

Let’s say I told you that we surveyed your peers, and 65% of them said that when they have a health concern, they usually go to the doctor with a preferred treatment in mind. Do you think this would influence your own attitude about going to the doctor with a treatment in mind? If you’re in the U.K., chances are it would—but if you’re a patient in Italy, not so much.

This is an example of social norms bias, the unconscious tendency to behave as you think others are behaving. We surveyed patients with chronic conditions across five markets in North America and Europe and found several differences in biased responses that have implications for pharma brand teams and their marketing strategies.


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AI & Pharma: Start Small But Think Big

Posted by Arun Shastri on Wed, Jul 24, 2019

This blog post is the first in a series on the impact that AI will have on different business aspects of pharma.

AI has been here for many decades, but the buzz around this latest wave of AI is louder than any I can remember. You can find articles about AI in every publication and medium. These articles deal mostly with broad themes, rarely delving into how AI might be applied in our work lives. There are plenty of stories about self-driving cars and the latest human expert to be outwitted by an algorithm. But what about the unsexy business that most of us find ourselves in? How can we apply AI to improve customer interactions, maximize product launches, optimize clinical trial operations, or find patient insights?


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Launching Conversational AI: Six Keys to Success

Posted by Satish Jha on Tue, Jul 16, 2019

Vaibhav Bansal co-wrote this post with Satish Jha 

A witty, ever-reliable butler is a must-have for crime-fighting billionaires — just ask Bruce Wayne. The closest thing that Tony Stark has to a butler is his AI assistant Jarvis, with its alert, intelligent and unaffected responses to Ironman’s perpetual snark.

While we are still years away from creating a chat bot as sophisticated as Jarvis, the recent advancements in NLP, (natural language processing, the technology that powers chat bots,) have been very encouraging. Someday, we believe these AI agents will become so advanced that they allay the common belief that AI can’t be as perceptive or intuitive as humans. Though such a future is a few decades away, conversational AI is already solving countless problems and driving better engagement and experience.


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