Patients are social—seeking and sharing health information across social-media channels at an increasing rate. Currently 80% of American Internet users go online for health information, and one out of every three American consumers online posts about his or her health-care experiences using social-media tools and platforms.1  

What patients share online through social-media channels has a large impact on other patients. Over 80% of Americans between 18 and 24 years of age are likely to share their personal health information on social-media channels and almost half of them (45%) said that information they received through social media could drive them to look for a second opinion.2  In a recent poll, 40% of respondents said information they found on social-media channels directly impacted how they coped with a chronic condition, or impacted their diet, exercise or choice of physician.3

By looking at how patients communicate and engage with others through these social-media channels and platforms, we can use social listening to better understand the patient experience.

 

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[1] Pew Research Internet Project, Health Online 2013

[2] Nielsen, State of the Media; The Social Media Report 2012

[3] Advertising Age statistics, Infogrpahic: Facebook, Twitter, LinkedIn - The Social Media Statistics of Today 2012

Topics: social media, patient experience, Jackie Cuyvers, Patient, Health, Health Care