Assessing MSL Effectiveness: A Three-Pronged Strategy

Posted by Sunil John on Mon, Feb 04, 2019

As most of us in pharma know, the medical science liaison (MSL) role is purely scientific, educational and non-promotional, making it difficult for medical and company leadership to assess its performance. Compared to the sales function, companies continue to struggle with developing an assessment plan that can accurately benchmark MSL performance. Many organizations that we have worked with also face challenges in articulating the value of this critical role, and their assessments are qualitative rather than quantitative and results-driven.

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