Cognitive Drivers Impact Series: Recency Bias in Political Caucuses

Posted by Seth Goodman on Thu, Feb 25, 2016

 This is the first post in ZS’s Cognitive Drivers Impact Series.

It’s an election year, which means that the news media’s Soren-esque eye is focused on politics and caucuses, most recently in Iowa and New Hampshire. The two states combine for only 10 electoral votes, so why do they receive so much attention?


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Patient Services vs Servicing Patients

Posted by Seth Goodman on Wed, Jul 29, 2015

By now, most pharma brands can rightly claim they provide patient services: Support for benefits enrollment? Check. Co-pay cards? Check. Disease education and management tools? Check and check.


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