Face-to-Face vs. Digital Promotion: Finding the Right Balance

Posted by Roz Lawson on Tue, Sep 03, 2019

Jude Konzelmann co-wrote this blog post with Roz Lawson.

We all know that pharma’s customer-facing model has been evolving based on changes in the industry as well as in the broader environment. Technology allows HCPs to have easier access to medical information than ever before, but it’s an overwhelming amount of information: medical knowledge was estimated to double every 50 years in 1950, but next year it’s projected to double in just 73 days.

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