Creative sources of customer insight

Posted by Fiona Taylor on Mon, Apr 27, 2020

Amy Marta and Emily Mandell co-wrote this blog post with Fiona Taylor.

Access COVID-19 resources

As COVID-19 continues its choke hold on our global society, pharmaceutical companies around the world are doing their utmost to respond to the crisis, whether through expedited vaccine or treatment trials, providing medical expertise or taking extra measures to support at-risk patient groups. Meanwhile, their critical business questions need answering, and many new and tough questions have emerged for them as we see clinical trials halted, sales forces grounded, and new patient and physician concerns emerging daily.


>
Read More

Why primary market research is more important than ever

Posted by Fiona Taylor on Thu, Apr 09, 2020

Amy Marta and Emily Mandell co-wrote this blog post with Fiona Taylor. 

It’s hard to believe that it was merely a month ago that we made the decision to proactively convert all ongoing or planned in-person primary market research to remote methodologies. A month is a long time when you’re sheltering in place with two toddlers, but that’s another story. That initial methodological change marked the beginning of a series of questions and adjustments to the market research community, driven by COVID-19.


>
Read More

How Understanding Unconscious Biases Can Improve Pharma Marketing

Posted by Fiona Taylor on Thu, Mar 01, 2018

Every day, our brains outsource hundreds of decisions to our subconscious, which uses mental shortcuts to get us to an answer fast. Understanding these shortcuts and the biases that we may fall prey to can shed light on all sorts of decisions we make, from the car we drive to where we live to how we choose our healthcare treatments.


>
Read More