Smoothing Organizational Friction to Make Way for Agile Transformation

Posted by Erin Liman on Wed, Feb 19, 2020

MaryAnn Godwin and Sean Sinisgalli co-wrote this blog post with Erin Liman.

One of the most pervasive and difficult challenges facing agile marketing transformation is other functions’ lack of buy-in or responsiveness. This is especially common in healthcare, where speed is often directed by compliance and regulatory timelines. Here’s how to smooth organizational friction to make agile transformations work:


>
Read More

Don't Let Old Processes Slow Down Your Agile Marketing Team

Posted by Erin Liman on Fri, Feb 14, 2020

MaryAnn Godwin and Sean Sinisgalli co-wrote this blog post with Erin Liman.

Agile marketing teams, anchored by multi-disciplinary employees and boosted by outside team members, are too often slowed down by outdated processes: burdened by annual brand planning, with self-imposed review cycles and rigid budgets. Here’s how healthcare organizations can streamline and align processes to meet agile speeds:


>
Read More

Thinking Beyond the Conventional Definitions of Team

Posted by Erin Liman on Mon, Feb 10, 2020

MaryAnn Godwin and Sean Sinisgalli co-wrote this blog post with Erin Liman.

Even with the right mix of employees, healthcare organizations often lack sufficient resources, capabilities and customer closeness to fully realize the results promised by cross-functional, self-governing, customer-focused agile marketing teams. To overcome this, push the conventional boundaries of a team by getting the most from your relationships with outside resources such as agencies and consultants and keeping your loyal customers’ perspectives in mind.


>
Read More

For Agile Marketing Success, Be "Multi-Minded"

Posted by Erin Liman on Fri, Jan 31, 2020

MaryAnn Godwin and Sean Sinisgalli co-wrote this blog post with Erin Liman.

For healthcare marketers, agile marketing transformations are essential in adapting to today’s data-driven, customer focused, rapid response world. Making an agile marketing transformation means avoiding four main pitfalls, the first of which is not recognizing and solving problems analytically and creatively — what we call “multi-mindedness.”


>
Read More

Why Now's the Time for An Agile Marketing Transformation

Posted by Erin Liman on Tue, Dec 10, 2019

MaryAnn Godwin co-wrote this blog post with Erin Liman.

Given the significant changes in the healthcare landscape, marketers’ ways of working must evolve. Products are becoming less clinically differentiated, big data and artificial intelligence hold the promise of a customer insights renaissance and customers now expect seamless, real-time communication. In this new world of data proliferation and nonstop omnichannel intervention, a deeper, human connection is necessary to truly differentiate the customer experience.


>
Read More