A Sense of Purpose: The Role of the Field Force During COVID-19

Posted by Chris Morgan on Wed, Mar 25, 2020

Namita Powers, Tania Lennon and Saby Mitra co-wrote this blog post with Chris Morgan.

The most pressing challenge for our society is the impact that the COVID-19 pandemic is having on the global population and economy. Protecting the health of the population is the chief priority, and then stabilizing the economy is the next most urgent priority. However, as pharmaceutical companies navigate this challenging landscape, we find that leadership also is grappling with how to keep field teams engaged and productive during this uncertain time. With travel restrictions, bans on community gathering, work-from-home guidance and understandable restrictions on access to healthcare settings, leaders from across the pharma industry are asking some key questions:

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