Speaker Programs and Congresses Can Be Data-Driven Too

Posted by Ankita Praharaj on Mon, Feb 03, 2020

Kumail Fazal co-wrote this blog post with Ankita Praharaj 

Speaker programs and congresses are a key component of the promotional mix strategy for pharmaceutical companies and are used to educate HCPs about the latest products, product benefits, and the best ways to use them. Every year, organizations set aside considerable funds for executing speaker programs and congresses.

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