Is Cognitive Fluency a Universal Truth Among Patients?

Posted by Sydney Hartsock on Thu, Aug 08, 2019

Patients live in a complex world of decision-making. They interact with many sources of information – from their friends and family, to various media channels, to their healthcare providers – all of which influence how they think about critical healthcare goals and treatment choices. Without being medical experts themselves, many patients must chart their own path through the seas of information, coming to their own beliefs about what is true and important for their care.

While patients may think their beliefs are rational conclusions based on the information they consume, these perceptions are also influenced by instinctual shortcuts that happen below the surface of conscious thought. Known as cognitive biases, these shortcuts can influence patient beliefs and drive decision-making without them ever realizing it.


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AI & Product Launch: Meeting the Need for Speed

Posted by Arun Shastri on Wed, Aug 07, 2019

This blog post is the second in a series on the impact that AI will have on different business aspects of pharma.

AI is changing the way we do business. In my last post, I sat down with Pratap Khedkar to discuss AI’s role across the industry. Now that we’ve been introduced to AI and pharma, we can get more specific.

All aspects of the pharmaceutical organization are striving for increased efficiency and effectiveness by leveraging AI. As we pointed out in our previous post, there’s been more excitement in R&D because of how much data is available from clinical trials and consumer activity. But because of the focus on R&D, many commercial uses of AI have been underserved. One of those areas is product launch.


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What Pharma Companies Are Getting Wrong About Executing Brand Strategy

Posted by Dan Ogletree on Tue, Aug 06, 2019

Oftentimes in pharma, developing and then executing on a strategic brand goal is like playing a game of telephone: The message gets interpreted—or misinterpreted—by several different teams or vendors all acting independently of each other. The result? An effort that’s disjointed and inefficient, and oftentimes misaligned with the initial strategic objective—in effect, a botched message.


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Innovation Is Healthcare’s New Normal

Posted by Pratap Khedkar on Fri, Aug 02, 2019

Sometimes it’s hard to keep in mind that healthcare was once considered a stodgy, conservative industry—at least by outsiders. Advances in care development and delivery happened, but the healthcare experience was generally the same as it had been decades before, as were the business models leveraged across the healthcare landscape. We’d grown, maybe not comfortable with, but accepting of the status quo.


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AI Will Disrupt the Workforce. Does That Make Andrew Yang Right About UBI?

Posted by Arun Shastri on Thu, Aug 01, 2019

A businessman turned politician calls for insurance against job losses in a quickly changing America. His own experience in business pits him against an indifferent Washington, D.C., as he becomes the lone voice of a single issue. Eventually, he decides to run for president. Who is this man? Jacob Coxey.


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