You Won’t Believe What Your Customers Are Saying About You

Posted by Arturo Madrid on February 23, 2016

It seems that every medtech company that I visit is going through some transformation, whether it’s a merger, a restructuring or some other change in the commercial model, and I often like to ask these companies how they know if their transformation is working. More importantly, I ask them what their customers, the healthcare professionals, think about it.


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Treating Quantitative Market Research like a Fine Wine. Uncork Research’s Real Value!

Posted by Andy Kach on October 6, 2015

Many of us have sat through the meeting where findings from a recent quantitative market research study are reported. At some point, you find yourself thinking, these are great insights but what are we going to do to change?


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The Most Under-Asked Question in Customer Research: Why?

Posted by Roz Lawson on September 15, 2015

I was looking through some customer research reports yesterday. I remember lots of graphs, with tables underneath with small numbers showing significance values. I think it was about product messages … but man, it was dull!


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