The End of the ‘Features War’: The Changing Definition of Value in Medtech

Posted by Brian Chapman on June 8, 2017

This blog post also appears on The Advanced Medical Technology Association's Medtech Conference blog.

Flipping through the duty-free catalog on a recent flight, I was amazed that the luxury watches section spanned 38 pages and touted features like triple-polished sapphire crystals, 300-meter water resistance, rotating bezels and dual faces with multiple time zones. I nervously glanced at my own Garmin GPS running watch and its blocky digital time display.


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The Game Has Changed

Posted by Brian Chapman on April 21, 2017

Pete Masloski co-wrote this blog post with Brian Chapman.

This post originally appeared on Medical Device & Diagnostic Industry’s blog, DeviceTalk.

The 1980s were a time of great innovation for the medical technology industry. In vitro diagnostics were exploding with amazingly relevant diagnostic tests coming out every month. Self-monitored blood glucose meters came out and changed how diabetics managed their diseases. Implantable cardioverter defibrillators dramatically reduced the risk of death from ventricular fibrillation. Angioplasty, pulse oximetry, mainstream use of laparoscopic procedures—the list of product innovation is staggering.


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The Year That Medtech Looks Inward

Posted by Brian Chapman on January 11, 2017


Last year, I wrote a set of predictions for 2016 that were a bit too ambitious. While I still feel good about every one of them, I got ahead of myself in the speed with which they would unfold. We will see a tech disruption, and we are finally making use of all of our outcomes data, but both have been slower in coming than I had hoped.


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Healthcare Is Ripe for a Tech Disruption. What's Taking So Long?

Posted by Brian Chapman on November 16, 2016


Every day we enjoy the fruits of the tech revolution. On our recent family vacation to San Juan, Puerto Rico, we stayed in an Airbnb apartment, took Uber everywhere, shared photos in real time with family and friends, ordered in food on my phone when my daughter was ill one night, and entertained the kids on the long flight with apps and movies on our tablets.


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Ladies and Gentlemen, It’s Time for Marketing

Posted by Brian Chapman on September 12, 2016


It’s news to nobody that product launches are taking longer and longer. New product committees in the hospital are designed with the express purpose of separating meaningful innovation from minor incremental changes of little consequence. Commercial stakeholders expressly screen the budget impact of any new product and insist on pricing and pricing stability before the first box enters the facility. The most powerful physicians in the facility are required to justify plans and put trials up for clinical and commercial review. Even a product used in clinical trials must be priced before it can enter some facilities.


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