Oncology Market Access at Risk: Is a Carrot for MDs a Stick for Pharma Companies
When Considering a Merger, Ask Why
Building the Fundamentals: Why Bold Sales Incentive Schemes Need Efficient Administration
Why Medtech's Commercial Models Must Adapt to Local Needs
Allergan Case Study: A Smart Response to Growth
Biopharma Companies Identify Biggest Challenges and Opportunities in Targeting and Activity Planning
ZS experts offer real-world insights on today's sales and marketing issues, trends, and strategies in medtech.
Posted by Roz Lawson on February 21, 2017
What do medtech brands have in common with Apple, Google and Coca-Cola? Not enough, it seems. We don’t do a good enough job of branding our products and services, and in an environment where we need to show value and build trust, this needs to change.
Topics: Roz Lawson, medtech, invisible brands, Interbrand, branding
Posted by Roz Lawson on February 21, 2017
What do medtech brands have in common with Apple, Google and Coca-Cola? Not enough, it seems. We don’t do a good enough job of branding our products and services, and in an environment where we need to show value and build trust, this needs to change.
View All ZS Offices
