What do medtech brands have in common with Apple, Google and Coca-Cola? Not enough, it seems. We don’t do a good enough job of branding our products and services, and in an environment where we need to show value and build trust, this needs to change.
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Oncology Market Access at Risk: Is a Carrot for MDs a Stick for Pharma Companies
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Why Medtech's Commercial Models Must Adapt to Local Needs
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