Invisible Brands: Where Are All of the Brands Within the Medical Device Industry?

Posted by Roz Lawson on February 21, 2017


What do medtech brands have in common with Apple, Google and Coca-Cola? Not enough, it seems. We don’t do a good enough job of branding our products and services, and in an environment where we need to show value and build trust, this needs to change.
 


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