Medtech Industry Experts Weigh in on the Future of Commercial Operations

Posted by Bhargav Mantha on May 16, 2017

I recently helped organize and presented at ZS’s Medtech Connect event, an annual one-day gathering of medical technology experts, commercial operations leaders and ZS medtech leaders. Many of the conversations among industry peers centered on sales planning, sales compensation and analytics—common commercial operations concerns for the dozens of medtech companies that I’ve encountered in my work. Of all of the tips and trends discussed in California that day, these three stood out:


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Five Key Data and Analytics Trends for 2017

Posted by Bhargav Mantha on February 3, 2017

Last year was a very interesting one in the field of data and analytics. On one hand, we saw many crystal balls being shattered. (Remember FiveThirtyEight.com’s election prediction?) The surprise Brexit vote and Trump’s win led some to declare that the age of data is dead. On the other hand, the investment in business intelligence and analytics was extremely high and continues to grow at a rapid pace. I believe that 2017 will be an even more exciting year and analytics will shape a lot of events related to business and beyond. Inspired by my colleague Brian Chapman’s post on the medtech trends for 2017, here are five key trends in the field of data and analytics—in medtech and beyond:


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Five Traits of Best-in-Class Commercial Operations Organizations

Posted by Bhargav Mantha on November 11, 2016


Some key trends are sweeping the medtech industry, forcing it to undergo a fundamental shift in its commercial model. The U.S. healthcare system is becoming more consolidated. Medtech also is moving to a value-based care model with a focus on outcomes, and its purchasing practices are becoming more sophisticated in an attempt to drive down price and reduce the number of suppliers. All of this puts pressure on medtech companies to ensure that they will survive (and thrive) amid these changes.


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How to Show the Value of Commercial Operations

Posted by Andrea Traverso on May 17, 2016

ZS recently commissioned a study to assess the current trends and practices in the commercial operations space for medtech companies. The objective of the study was to get a pulse on how our clients are approaching their commercial operations, understand their investment priorities, and identify if any specific tools or approaches were gaining momentum in the marketplace.


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Three Cases When You Need a Chief Data Officer

Posted by Bhargav Mantha on February 9, 2016

Data is now recognized in the medtech industry as a fundamental business asset, a natural resource, a driver of innovation, a source of revenue, a creative force for new products and new wealth, and a job opportunity gold mine for those with the right skills.


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