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Andy Kach
Principal
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Brian Chapman
Principal
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A ZS Expert Weighs in on the Data-Driven Transformation of Life Sciences

Posted by ZS Editors on December 14, 2018



shutterstock_1080929504Digital health is well-positioned to help pharmaceutical and medtech companies create more value for patients. However, the success of digital health solutions is reliant on innovative commercial models—models with a strong focus on data and analytics, and outcomes. 

Pete Masloski, a ZS principal and leader of the firm’s digital and connected health initiative, recently spoke with digital health venture fund Rock Health about how digital health tools are “transforming the business of healthcare,” spurring an industry-wide evolution toward data-driven care in which all parties can benefit. “Consumers will be better informed about their health choices; physicians will have more visibility into what treatment options work best for whom under what circumstances; health plans will have a better understanding of treatment choices; and pharmaceutical and medical device companies will be able to strategically determine which products and services to build,” Masloski told Rock Health. 

The interview covers topics ranging from charting the future course of digital health to the impact that data and analytics are having on life sciences companies’ commercial models, the growing prevalence of data-oriented partnerships in life sciences, and the ethical stewardship of personal health data. Read on.


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Topics: medical devices, medtech, commercial strategy, digital health, data and analytics, commercial transformation, digital health solutions, medtech innovation, patient value, Rock Health

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AUTHORS
Brian_Chapman_thumbnail
Brian Chapman
Principal,
ZS Associates
Tobi_Laczkowski_thumbnail
Tobi Laczkowski
Principal,
ZS Associates
Will_Randall_thumbnail
Will Randall
Manager,
ZS Associates
Matt-Scheitlin-London_thumbnail
Matt Scheitlin
Associate Principal,
ZS Associates
Andy-kach_thumbnail
Andy Kach
Associate Principal,
ZS Associates
Bhargav_Mantha_thumbnail
Bhargav Mantha
Associate Principal,
ZS Associates
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