The IDN Partnership Manifesto

Posted by Yuta Ito on June 21, 2018

Jonathan Freaney co-wrote this blog post with Yuta Ito. 

“Nothing happens until the pain of staying the same outweighs the pain of change.” 

The CEO of Atrium Health, Eugene Woods, opened the 2018 Healthcare Transformation Summit, held June 7-8 in Austin, Texas, with this quote along with examples of the transformation initiatives that Atrium was undertaking. While change is happening at a different pace across the U.S. and taking form in many ways, there was an air of consensus that partnership and collaboration with suppliers outside of their traditional “swim lanes” will hold the key to a successful and agile transformation. At the conference, we learned how these partnerships are taking shape and making a remarkable impact on the health systems and the patients they serve.


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Four Questions to Help Maximize Your Data Investment

Posted by Bhargav Mantha on June 8, 2018

As my colleague Maria mentioned in her recent blog post, there’s no dearth of data for medtech companies to start their analytics journey. The right data assets, combined with an intelligent way of consuming them, lay the foundation for differentiating yourself through analytics.


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Musings on Medtech, Digital Health and Patient Centricity From My Friend Mark

Posted by Pete Masloski on May 31, 2018

Let’s face it: Medtech has been very successful over the years by taking care of physician customers and all but ignoring the consumer (aka the patient). Physicians have historically been the primary driver of the product decision, so who could have blamed them? As a former vice president of marketing for a large medtech company once told me: “We don’t want to alienate our surgeons by doing all of this patient marketing. For complex, life-and-death medical decisions, the physician is the expert and the patients follow their lead. Marketing to patients just frustrates our surgeons because they have to re-educate their patients who develop misperceptions.”


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A View From the Other Side: Four Lessons for Medtech Startups From OutcomeMD

Posted by Tobi Laczkowski on May 23, 2018

Maurice Solomon co-wrote this blog post with Tobi Laczkowski.

We recently published a Q&A with Tim Schmid, the chief strategic customer officer at the Johnson & Johnson Medical Devices Companies. He provided an excellent overview of the changing healthcare market, and how J&J and other large medtech companies are pivoting along with it. 


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It's Time for Medtech to Turn Digital

Posted by Pete Masloski on May 10, 2018

The digital health industry has had its share of hype over the years. Remember when fitness trackers were the next greatest thing, and billions of dollars were flooding through venture capitalists into new digital health startups that were going to make us all eat better and exercise more? Well, we know how that turned out: Fitbit recently announced its seventh consecutive quarter of year-over-year revenue declines as well as several new partnerships designed to bake their wearables into more comprehensive health management programs. It turns out that it takes a lot more than a clever device to change behavior. 


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