Oncology ‘War Games’: Opportunities for Success With Competitive Scenario Workshops

Posted by Christina Corridon on Mar 20, 2017 3:31:04 PM

A decade or so ago, some oncology organizations may have seen a competitive scenario workshop as more of an optional exercise, particularly if they were launching as the first-in-class product to address a high area of unmet need (as was often the case). But times have changed.


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