Technology Innovation: Microsoft’s High-Tech Reinvention

Posted by Alex Southworth on Wed, Sep 14, 2016


Samuel Yeung co-wrote this blog post with Alex Southworth.

This post is the second in a seven-part series examining top trends that are reshaping the high-tech industry.

In the information age’s infancy, two Stanford graduate students created a simple directory to help users navigate the Wild West of the internet. They called it “Jerry and David’s Guide to the World Wide Web.” Within a decade, the duo’s pet project would become valued at more than $100 billion and would rebrand itself as Yahoo. Yahoo’s search engine, e-mail service and newsfeed covered almost all of the major services needed by the millions of new PC owners, and as a result, it was one of the hottest companies on the NASDAQ. Yet the next decade would see this icon of the industry be surpassed by younger startups, and in July 2016, it was bought out for just $4.8 billion.


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