Preparing to Fail: Five Steps for Better Business Planning

Posted by Kyle Heller on Tue, Jan 26, 2016

This is the first new year of my life without my father, who passed away suddenly in the fall. During the quiet time over the holidays, I found myself at a confluence of thoughts: loss, grief, gratitude, and thinking a great deal about what I would characterize as missed opportunity. At the same time, in a less quiet moment, I also found myself rattling noisemakers and cheering with my two young boys as we celebrated and rang in the promise of another new year together.


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Channel Strategy: Putting Your Money Where Your Mouth Is

Posted by John DeSarbo on Tue, Nov 10, 2015

Over 2,300 years ago, on a dusty plain in Greece, an ambitious general executed an innovative tactic that revolutionized military strategy. In the Battle of Leuctra, the Theban army, led by Epaminondas, was under attack by the merciless Spartans. The Spartans, the 800-pound gorilla of their times, had not lost a battle in years.


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