What’s Your Walk-Up Song? Five Tips for Developing Your Personal Brand

Posted by Kyle Heller on Tue, Feb 23, 2016

At the breakfast table last week, I sat and smiled, enjoying the excitement in the air as my two young sons discussed the upcoming little-league baseball season. After a break in the conversation, my 7-year-old turned to me and said: “Daddy, you know how when we go to the Giants’ games and the batters walk up to different songs? Do you think they get to pick their songs? I think they do. I think they pick a song that tells us about who they are, since we don’t really know them that well.”


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Social Branding: If You Build It, They May Come, but If You Earn It, They Will

Posted by Brandon Mills on Tue, Feb 16, 2016

This is the second post in a series based on a ZS social selling survey of 125 sales leaders.

Last week, Ashish Vazirani introduced the “Six Building Blocks of Social Selling” along with some initial insights from a recently completed survey that ZS conducted with 125 sales leaders across various industries, including high-tech and telecom. In this post, I’ll focus on “social branding,” which is probably the building block with the lowest barrier to entry, but it’s essential that sales reps get it right in order to successfully drive productive social selling behavior.


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