Before It’s Too Late: Three Partner Loyalty Strategies

Posted by Kris Bose on Tue, Apr 09, 2013

Meanwhile back in Technology Land, the lord looked on helplessly as his traders abandoned him for the competition, initially in a trickle and then en masse. The speed with which the shift happened was mind-boggling. With all his money and power gone, he was ruined.

As he reflected on his life (he had a lot of time now), the lord wished he had heeded his minister’s good advice sooner.

What could he have done differently to prevent the slide in trader loyalty while he was on top? And how could he have anticipated the shift in loyalty better?


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Five Ways Tech Vendors Are Falling Short on Partner Spend--And How to Improve

Posted by Leon Wei on Mon, Nov 19, 2012

Looking to grow sales, many tech vendors in today’s tough economy have shifted their focus to enhancing partner efficiency. Broad partner investments do help create marketing and sales leverage, but our experience finds that targeted investments in specific partner opportunities have the potential to yield much higher investment returns.


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