Irish Lessons on Converting New Customers into Advocates

Posted by Raj Sivasubramanian on Thu, Mar 14, 2013

Every year around Saint Patrick’s Day, I find myself reminiscing about my first trip to Ireland when I was in college. It was a memorable experience as I was captivated by the Irish people, culture, natural beauty, music and ... whiskey.


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Four Steps to Reach Your 2013 Net Promoter Score Goal

Posted by Raj Sivasubramanian on Wed, Mar 06, 2013


Set aside for another day the ongoing debate about the merits of Net Promoter Score as a corporate metric. Your company, among a growing number, has decided to use NPS to measure customer loyalty, and has set a corporate NPS goal for 2013. Today’s concern isn’t whether it’s a good goal—it’s how to reach it.


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