Why Customer Experience Matters to Your Bottom Line (Part Two)

Posted by Leon Wei on Fri, Apr 29, 2016

Customer expectations continue to rise, and the power that a single customer’s experience can have on others makes it more important than ever to understand the value of improving customer experience. In a previous post, we talked about how frustrating a poor customer experience can be and how we can measure the value of a good or bad customer experience. In this post, we’ll dive a bit deeper into how and why it’s worth your while to develop actionable Net Promoter Score (NPS) insights.


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Why Customer Experience Matters to Your Bottom Line

Posted by Leon Wei on Fri, Apr 15, 2016

Do you remember the last time that you had such a frustrating customer experience that you wanted to immediately sign into Yelp and leave a scathing negative review? I do. It happened last week.


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Five Ways Tech Vendors Are Falling Short on Partner Spend--And How to Improve

Posted by Leon Wei on Mon, Nov 19, 2012

Looking to grow sales, many tech vendors in today’s tough economy have shifted their focus to enhancing partner efficiency. Broad partner investments do help create marketing and sales leverage, but our experience finds that targeted investments in specific partner opportunities have the potential to yield much higher investment returns.


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