What Apple's iPhone X and 8 Can Teach Tech Companies About Capturing Customer Segments

Posted by Alec Goldfield on Wed, Sep 27, 2017

With Apple’s recent, dramatic product launches—the iPhone 8 and X—the tech giant continues to fill the market with phones of different price points and features. This latest release builds on Apple’s history of appealing to multiple customer segments and offers lessons for other tech companies in doing the same.


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