Four Reasons Why Your Analytics Efforts Aren't Making an Impact

Posted by Ekaterina Mamyshev on Fri, May 27, 2016

“I see dumb people, walking around like regular people. They don’t even know that they’re dumb, and they all work here.”

Have you ever felt this exasperation in the office? If so, you are not alone. As a ZS consultant often working to give research and analytics a seat at the table, I’ve heard this grievance from my clients many times—particularly from research and analytics leaders, some with Ph.Ds, who say that their insights are not being acted on. In the quote above, one of my clients, in particular, has taken a few liberties with a quote from the movie The Sixth Sense to capture his vexation.


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