Tech Bytes & Insights

Three Keys to Launching and Succeeding in Wearable Devices

Posted by Anddria Clack on Fri, Jun 19, 2015

It’s hard to believe that the sensor-enabled bracelet evolved from futuristic novelty to walking reality in just a few short years, with almost 21 million wearable devices sold in 2014.i While the Fitbit was not the first consolidated activity tracker to go to market, its successful launch in 2007 helped to spur innovation in digital health that had not been seen in mass production in almost a decade. Since then, over 300 wearable products have launched to capitalize on the rapidly expanding wearable technology market that is projected to reach $12 billion by 2018,ii with health-and-fitness-oriented devices leading consumer interest.iii But with unprecedented ability to identify, diagnose and resolve key issues in healthcare in a fraction of the time of technology-deficient efforts, why have so many wearable devices failed to gain traction? What does it really take for a new entrant to succeed in the wearable technology market?

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Topics: go-to-market strategy, ZS Associates, ZS, High Tech, devices, wearables, Anddria Clack

Achieving the Fifth E of Sales and Marketing Operations

Posted by Ashish Vazirani on Thu, Aug 08, 2013

During a recent discussion, the head of HR at a leading software and information services company introduced the COO to me as “chief enabler.” The COO cleverly responded, “I thought I was the chief enforcer.” I added that both were certainly true, but that operations also has two other E’s that should define the role: effectiveness and efficiency.

I went on to share my perspective with the COO and head of HR that the role of operations is to address each of the first four E’s—effectiveness, efficiency, enablement and enforcement—to ultimately improve customer and partner engagement.

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Topics: Ashish Vazirani, go-to-market strategy, sales and marketing alignment, customer engagement, sales force effectiveness, sales and marketing operations

Four Ways to Link GTM Strategy and Customer Experience Improvements

Posted by Erik Long on Thu, May 09, 2013

A prospective client recently lamented that his company doesn’t have the capabilities and processes in place to ensure delivery of a consistent, high-quality customer experience across a range of channels. This got me thinking about the best ways to connect customer experience and go-to-market (GTM) strategy. 

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Topics: channel partners, go-to-market (GTM), go-to-market strategy, customer experience, Erik Long

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