Now Hear This: How a “Voice of the Partner” Program Boosts Channel Partner Performance

Posted by Erik Long on Thu, Sep 12, 2013

As a high-tech company, is your finger on the pulse of your channel partners? More to the point, can you hear what they’re saying? And most importantly, are you positioned to do anything about it … before it’s too late?

An alarming and telling fact that should command our attention: one-third of U.S. reseller partners have dismissed a technology vendor in the past year alone, according to a recent industry report.


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Four Ways to Link GTM Strategy and Customer Experience Improvements

Posted by Erik Long on Thu, May 09, 2013

A prospective client recently lamented that his company doesn’t have the capabilities and processes in place to ensure delivery of a consistent, high-quality customer experience across a range of channels. This got me thinking about the best ways to connect customer experience and go-to-market (GTM) strategy. 


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