How Data Science and Machine Learning Can Improve B-to-B Sales Organizations’ Success

Posted by Yogesh Sharma on Tue, Jul 25, 2017

As tech companies face increasing competition, more complex selling processes, fast-evolving technology and an abundance of data, increasing sales force effectiveness is a constant need. Unfortunately, current B-to-B selling is still stuck in the ’90s, when the salesperson was the first point of contact with customers. Today, by the time first contact is made, the prospect is already two-thirds of the way through his buying journey. However, recent advances in data science, machine learning and increased data proliferation are making it possible to improve sales gains.


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Developing Data Science as a Strategic Capability: Start With These Five Guidelines

Posted by Bhargav Mantha on Thu, Mar 26, 2015

Data science has been hyped as the sexiest job of the 21st century. Despite the excitement, there is a lot of apprehension about hiring and training data science talent, in part because of the struggle to define this capability within the context of an organization’s goals.


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