Death, Taxes and Solution Marketing: Three Ways to Address the Inevitable

Posted by Ashish Vazirani on Thu, Dec 20, 2012

Some things are undeniable: Death and taxes. Pitching wins playoff baseball. Dessert is spelled with two s’s, and I know I will want seconds. Customers want more.

That final imperative requires us to deliver solutions and not just point products.


>
Read More

Five Reasons B2B Tech Companies Must Invest in Voice of Customer Programs

Posted by Raj Sivasubramanian on Tue, Dec 11, 2012

Being focused on B2B doesn't mean marketers should dismiss the Voice of Customer (VoC) market. New technologies and an increased desire to understand the customer experience have propelled the recent rise of VoC programs, and I have noticed a perception among some marketing leaders that these solutions are only useful in the B2C space.


>
Read More