Predicting Customer Behavior Is Even More Critical With Flexible Consumption Models

Posted by Pramil Jain on Mon, Aug 13, 2018

This post is the third in a six-part series on strategies for high-tech companies and business leaders to adopt to meet the evolving requirements associated with flexible consumption models.

From telemetry to the internet of things, today’s organizations have access to unprecedented amounts of sales, marketing, and product data. When harnessed correctly, this data can help salespeople make decisions throughout the sales cycle. With the new model of flexible consumption, it’s more important than ever to take an “always on” approach to customer insights, having your finger on the pulse of what customers need at all times. It’s also more critical to predict customer needs and actions, since customers are now more likely to churn or turn to your competitors for additional services.


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Why Flexible Consumption Models Require an 'Always On' Approach to Customer Insights

Posted by Jason Bell on Mon, Aug 06, 2018

This post is the second in a six-part series on strategies for high-tech companies and business leaders to adopt to meet the evolving requirements associated with flexible consumption models.

In today’s high-tech landscape, more customers are eschewing subscriptions or contracts in favor of flexible consumption models, where they pay for what they use. That makes it increasingly important for tech companies to focus on customer service. Since customers aren’t locked into long-term contracts or expensive hardware upgrades, they can leave in an instant, so you need to constantly have your finger on the pulse, and have a system in place that enables you to take action based on customer insights as well as emerging marketplace trends.


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What Apple's iPhone X and 8 Can Teach Tech Companies About Capturing Customer Segments

Posted by Alec Goldfield on Wed, Sep 27, 2017

With Apple’s recent, dramatic product launches—the iPhone 8 and X—the tech giant continues to fill the market with phones of different price points and features. This latest release builds on Apple’s history of appealing to multiple customer segments and offers lessons for other tech companies in doing the same.


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Why Customer Experience Matters to Your Bottom Line (Part Two)

Posted by Leon Wei on Fri, Apr 29, 2016

Customer expectations continue to rise, and the power that a single customer’s experience can have on others makes it more important than ever to understand the value of improving customer experience. In a previous post, we talked about how frustrating a poor customer experience can be and how we can measure the value of a good or bad customer experience. In this post, we’ll dive a bit deeper into how and why it’s worth your while to develop actionable Net Promoter Score (NPS) insights.


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Value and Insight: Key Building Blocks for Sales and Marketing Alignment

Posted by Ashish Vazirani on Tue, Jun 04, 2013

Social media and new channels are shifting the balance of power in sales relationships, and many chief marketing officers (more than half, according to an IBM study) are ill-prepared to handle this shift.

But the challenges are not insurmountable. Companies that transform their sales and marketing alignment can take advantage of these changes—and increase market share and profits.


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