Channel Loyalty: A Tale With Five Simple Lessons

Posted by Kris Bose on Wed, Feb 27, 2013

I grew up listening to parables that simply illustrated complex concepts about life, ethics and morality—so I used this technique to illustrate key points about channel loyalty…

Once upon time in Technology Land, there lived a mighty lord who ruled ironfisted over his traders. They followed his orders, sold the royal goods and paid their (high) taxes.


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