Demographics Be Damned: Three Steps to Optimizing Your Marketing Strategy

Posted by Chengappa Kodira on Wed, Sep 13, 2017

Nowadays, we often hear of millennials as a target demographic for growing markets and companies alike, and rightfully so. Representing nearly a quarter of the U.S. population, millennials also make up a larger chunk of the population than baby boomers and command significantly higher spending power, spending about $200 billion each year in the U.S., according to Nielsen. But a straightforward approach to targeting millennials may not be optimal. Why? Put simply, people’s purchasing decisions aren’t necessarily tied to a single demographic identifier.


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Three Lessons From Amazon Prime Day for B-to-B Sales and Marketing Leaders

Posted by John DeSarbo on Tue, Aug 01, 2017

On July 11, 2017, with much hoopla and fanfare, Amazon held its third annual Amazon Prime Day sale. During the yearly sale, which originally was held in 2015 to celebrate Amazon’s 20th anniversary, Amazon Prime members are offered discounts on a broad range of goods, from everyday household products to fashion merchandise to high-tech devices. The promotion comes during a traditionally slow period in the retail calendar, right in the middle of the dog days of summer before the back-to-school shopping season begins.


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