The Cloud … Snow(den)ed Over?

Posted by Ashish Vazirani on Mon, Jun 24, 2013

Over the past several weeks, the headlines have been dominated by Edward Snowden and the NSA "scandal" (quotes added since I don’t intend to get into the politics of this polarizing issue). In case you missed it, Snowden, a contractor who worked with the NSA, admitted to disclosing classified information regarding NSA security programs that monitored phone calls and e-mail traffic. 

Data security has always been a concern for information technology leaders and these concerns are amplified with the move to cloud technology. From a technology sales and marketing perspective, the Snowden debacle raises a question that is worth considering: What impact will the recent news headlines have on the transition to cloud-based services?


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Value and Insight: Key Building Blocks for Sales and Marketing Alignment

Posted by Ashish Vazirani on Tue, Jun 04, 2013

Social media and new channels are shifting the balance of power in sales relationships, and many chief marketing officers (more than half, according to an IBM study) are ill-prepared to handle this shift.

But the challenges are not insurmountable. Companies that transform their sales and marketing alignment can take advantage of these changes—and increase market share and profits.


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Choose Less, Achieve More: How to Laser-Focus Your SFE Initiative

Posted by Ashish Vazirani on Mon, Feb 25, 2013

When it comes to resolutions, my problem is not a lack of ideas: stay in better touch with my friends, stick to my running schedule, cut out the salt, be more patient with my children … there is never a shortage. So I choose too many, and keep only a few, some not particularly well (ask my 16-year-old who’s learning to drive!).

My colleague recently explored how to keep a resolution to set better sales quotas. His perspective made me reflect on this quandary, which I face each New Year. As I was reflecting, I realized my predicament isn’t much different from the one confronting many sales leaders.


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Death, Taxes and Solution Marketing: Three Ways to Address the Inevitable

Posted by Ashish Vazirani on Thu, Dec 20, 2012

Some things are undeniable: Death and taxes. Pitching wins playoff baseball. Dessert is spelled with two s’s, and I know I will want seconds. Customers want more.

That final imperative requires us to deliver solutions and not just point products.


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Three Ways Big Data Could Impact Sales in 2013

Posted by Ashish Vazirani on Thu, Dec 13, 2012

You’ve heard the hype: Big Data and the potential insight generated from more, and more granular, information about customers and partners will help generate targeted and executable strategies, improved decision making and, ultimately, superior sales force performance.

At least that’s the promise.


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