Three Ways High-Tech Firms Can Use Inside Sales to Target the Big Middle

Posted by Brandon Mills on Thu, Jan 04, 2018

This post is the third in a four-part series on how high-tech companies can improve coverage of the “big middle” market segment.

The “big middle” market segment—companies with $100 million to $1 billion in annual sales—represents a huge opportunity for high-tech firms. ZS’s recent research on the big middle shows that there are several opportunities for high-tech companies to improve their sales processes to better target this segment. One way to do so is to more effectively leverage inside sales teams.


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Forget the New iPhone Hype. Focus on Artificial Intelligence and Voice Assistants Instead.

Posted by Jason Bell on Mon, Oct 09, 2017

Last month, hype about the iPhone X—the phone’s latest reboot and first major advancement in several years—reached a fever pitch, but if you’re looking at this latest iPhone as the bellwether of what’s coming in the new era of personal technology, you’re looking in the wrong place. The next era of technology will be shaped by artificial intelligence and voice-controlled personal assistants.


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Is Your Business Ready for the AI Apocalypse?

Posted by Samuel Yeung on Mon, May 02, 2016

You’ve read it in the news. You’ve seen it on TV. Every other week, artificial intelligence (AI) triumphs over feeble human intellect. The latest and most publicized victim is Lee Sedol, the former world champion of the ancient Chinese board game Go, who was trounced in a best-of-three competition by Google’s AlphaGo AI. With a magnitude of more abstract variations and subtleties than chess, Go was supposed to be beyond the grasp of machines for the foreseeable future, which reassured us that we could all rest easy at night, safe in the knowledge that our robot overlords are still quite a ways from gaining sentience and plugging us into the Matrix. This calls for a more serious look at a future in which the little computer in our pockets not only has surpassed us at every board game ever invented, but also could potentially do most of our work for us.


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