Two Lessons From Amazon's Prime Day Fail

Posted by John DeSarbo on Mon, Jul 23, 2018

Looking to save $44 on a Zojirushi five-cup rice cooker? How about paying $19 less for a Star Wars R2-D2 toy? Those were just a couple of the deals available for Amazon Prime Day, the retail goliath’s 36-hour annual sales bonanza, which took place last week. However, some shoppers missed out, when Amazon’s site crashed during the first hour of the sale, and at times throughout the evening, causing the retailer to potentially lose $72.4 million.


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Forget the New iPhone Hype. Focus on Artificial Intelligence and Voice Assistants Instead.

Posted by Jason Bell on Mon, Oct 09, 2017

Last month, hype about the iPhone X—the phone’s latest reboot and first major advancement in several years—reached a fever pitch, but if you’re looking at this latest iPhone as the bellwether of what’s coming in the new era of personal technology, you’re looking in the wrong place. The next era of technology will be shaped by artificial intelligence and voice-controlled personal assistants.


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The ‘Big’ Reason Why Amazon Bought Whole Foods

Posted by Brandon Mills on Mon, Aug 07, 2017

In case you haven’t heard, Amazon is buying Whole Foods for $13.7 billion in cash. The common initial reaction to this news (mine included) was that this was just Amazon being Amazon—another example of Jeff Bezos and his company being the great digital disruptor by extending its reach into yet another traditional industry. Amazon started with books and then moved on to one industry after another. Now it was apparently time to take on the grocery business.    


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Three Lessons From Amazon Prime Day for B-to-B Sales and Marketing Leaders

Posted by John DeSarbo on Tue, Aug 01, 2017

On July 11, 2017, with much hoopla and fanfare, Amazon held its third annual Amazon Prime Day sale. During the yearly sale, which originally was held in 2015 to celebrate Amazon’s 20th anniversary, Amazon Prime members are offered discounts on a broad range of goods, from everyday household products to fashion merchandise to high-tech devices. The promotion comes during a traditionally slow period in the retail calendar, right in the middle of the dog days of summer before the back-to-school shopping season begins.


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