Sally Lorimer is a business writer. Previously, she was a principal at ZS Associates, where she consulted numerous companies on sales strategy, territory alignment and sales force effectiveness. Together with ZS co-founders Andy Zoltners and Prabha Sinha, she has co-authored a series of books on sales force management and several academic articles for leading business publications such as the Journal of Personal Selling and Sales Management and the Harvard Business Review.
Sally holds a B.B.A. from the University of Michigan and and an M.B.A. from the Kellogg School of Management at Northwestern University.