Travelers' Booking Journeys Are Longer—and More Unique—Than You Think

Posted by Andrea Mazzu on Fri, Mar 22, 2019

This is the second in a four-part series on how the hospitality industry can capitalize on the growing tours and experiences marketplace. 

From ecotourism to the home-sharing boom to the $150 billion global tours and experiences marketplace, today’s travelers, particularly the younger generation, aren’t looking for manufactured, cookie-cutter experiences. Thirty-seven percent of millennial and Gen Z consumers are likely to spend extra money for food or drink experiences while traveling, and they also rank activities as a major factor for travel happiness, according to a study from the World Youth Student and Educational Travel Confederation. For travel suppliers, getting these travelers to book tours and experiences means targeting them with the right tour or experience offer via the right channel at the right time.


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Hotel Spinoff Brands Can't Just Be 'Cheap' or 'Chic.' They Also Have to Be Well-Planned

Posted by Andrea Mazzu on Tue, Jan 29, 2019

In a bid to compete with Airbnb and appeal to travelers’ increased desire for unique experiences, hotel companies have rolled out what The New York Times calls “cheap chic” spinoff brands: well-designed properties at budget-friendly prices. These new brands, like Intercontinental Hotel Group’s Avid or Marriott’s Moxy, feature hotels where unique themes or hip designs are the focus. Avid is geared toward young professionals, and promises “basic done exceptionally well.” Avid’s guest rooms have a smaller footprint but are designed to provide a great night’s sleep, and before guests head out for the day, they have access to health-minded breakfast options in the lobby. At Moxy hotels, the front desk has been replaced by a bar, and lobby screens display guests’ Instagram posts from Moxy hotels around the world.


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