Three Things Disney Can Teach You About Analytics

Posted by Glenn Hollister on Thu, Sep 06, 2018

I’ve just returned from a couple of days in Orlando, where I attended the Disney Data and Analytics Conference. (The annual conference is aimed primarily at Disney employees but is also open to outsiders, and it has been running for more than 15 years.) In many ways, Disney is the gold standard in creating travel experiences that inspire loyalty from fans around the globe, and analytics play a huge role in that success. Here are my top three takeaways from the conference:


>
Read More

Want a More Effective Revenue Management Team? Hire and Develop Analytics Geeks

Posted by Marios Prokopiou on Mon, Jul 09, 2018

According to a new Hospitality Sales & Marketing Association International survey, two of the top challenges that revenue management professionals face are the evolution of predictive analytics, and the optimization of data and up-to-date technology to advance decision making. Both challenges can be addressed by adding analytical firepower to your revenue management staff, and that starts with hiring more analytics geeks.


>
Read More

Five Reasons That Accor Shouldn't Invest in Air France

Posted by Glenn Hollister on Thu, Jun 28, 2018

This article originally was published on June 17, 2018, on Forbes.com

Last week saw one of the oddest airline-related news pieces in recent times. Many outlets, including Reuters, reported that AccorHotels was considering taking a stake in Air France, potentially as much as the entire 14.3% of the airline currently owned by the French government. The reported rationale for considering the investment is that AccorHotels finds itself struggling to compete with online travel agencies like Expedia. One reason for this struggle is Expedia’s ability to create travel packages. AccorHotels apparently reasons that if it owns part of Air France, the company will be able to create packages as well and, therefore, would be better able to compete with the online travel agencies.


>
Read More

Why Southwest Is a Model for Brands in Times of Crisis

Posted by Kunal Shah on Wed, Apr 25, 2018

As novelist James Lane Allen famously said, “Adversity doesn’t build character, it reveals it.” How better to exemplify this than the way that Southwest Airlines handled the tragic engine failure last week. What could have been (and most certainly would have been for many other companies) a nightmare PR issue miraculously turned into an event that strengthened the company’s brand and solidified the loyalty and strong reputation it commands.


>
Read More

Airline Mobile Apps: Going Beyond the Basics

Posted by Paresh Bhandari on Mon, Mar 12, 2018

Last year, I traveled to eight countries on 10 different airlines. My friends often ask why I travel with different airlines and don’t accumulate miles on one airline or group. For me, it’s about the experience. I prefer traveling on a variety of airlines because I love exploring the different experiences they have to offer. Throughout 2017, every airline offered me a unique experience in terms of flight booking, online check-in, in-flight amenities and sharing feedback.


>
Read More