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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Three Analytics Lessons From the Tennis Match-Fixing Scandal

Posted by Howard Deutsch on Fri, Jan 29, 2016

If you’re even just a casual tennis fan like me, then you’ve seen the report of a major scandal brewing on the professional tour. A joint investigation by BuzzFeed and the BBC cheekily called “The Tennis Racket” has purportedly uncovered evidence of widespread match-fixing. While the story, itself, is sensational, I’m particularly interested in three very important lessons that we can learn from this alleged betting scandal about getting it right with analytics.

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Topics: Analytics, Howard Deutsch, tennis match fixing, Lleyton Hewitt, domain expertise

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