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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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Five Ways for Pharma to Read Between the Tweets

Posted by Sharon Karlsberg on Tue, Nov 12, 2013

While buzz on Twitter will never outweigh critical data in a peer-reviewed publication, social media is becoming an important part of our industry’s dialogue. The oncology market is no exception, as insight gleaned from recent Twitter traffic and trends reveals.

At the 2013 meeting of the American Society of Clinical Oncology (ASCO), our ZS oncology team attempted to research social media’s impact in real time. ASCO is perhaps the most critical research update and networking event in oncology, with more than 30,000 clinicians, researchers and industry executives attending. At a gathering this big, what’s said away from the podium is also intriguing.

So we partnered with SetuServ to use advanced algorithms, clustering techniques and banding classifications to make sense of dispersed social media data, specifically Twitter updates posted from the conference.

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Topics: social media, social media listening, Sharon Karlsberg, oncology

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