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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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From Cost Center to Thought Leader: How to Use Three Levers to Transform Commercial Ops

Posted by Sanjay Joshi on Tue, Dec 03, 2013

It’s no secret that the pharmaceutical industry continues to undergo wrenching changes, which have had serious ripple effects on commercial operations.

Commercial ops have far more responsibilities and projects than ever, and they must meet these responsibilities with shorter deadlines and diminished resources, especially as budget tightening takes its toll.

As a result, pharma commercial operations must do more with less, while also elevating their stature to become a truly strategic partner for the company as a whole. This may require major changes, including a full transformation of the global commercial ops organization.

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Topics: commercial operations, Sanjay Joshi

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