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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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One Easy Way to Improve Your Physician Communications

Posted by James Anderson on Mon, Nov 02, 2015

Big vision ideas and great thoughts for the future of sales and marketing in the life sciences industry (both real and imagined) proliferated at the recent Digital Pharma East in Philadelphia. The conference also provided attendees lots of readouts of surveys and other data that's been collected from health care providers (HCPs). While all of this information was interesting, one stat stood out to me:

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Topics: customer-centric marketing, CCM, patient marketing, preference, doctor

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