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The Active Ingredient features expert insights and commentary from leaders of ZS Associates' global pharmaceuticals practice.

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How Health Care and Wellness Companies are Capitalizing on the Rapidly Growing Point of Care Communication Channel

Posted by Jinan Martini on Tue, Dec 16, 2014

It’s perhaps no surprise that many health-care marketers have been paying significant attention to point of care (POC) communications in recent years. The reason is simple: these messages at the doctor’s office waiting room, pharmacy and hospital have proven to be effective.

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Topics: Health Care, Point of Care, Jinan Martini, POC, Pharmaceutical Companies, health plans

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