Three Common Challenges When Launching a Marketing Automation Tool—and How to Overcome Them (Part One)

Posted by Jim Anderson on Mon, Jun 06, 2016

In my colleague Pete Mehr’s article, “Campaign Management: New Tools + Old Process = Time to Change!", he describes how cloud-based campaign management tools are being under-utilized in the pharmaceutical industry, and calls out a few areas that can be challenging. In this post, we’ll dive into one of the areas and outline some approaches to remedy them. In part two of this blog post, we’ll discuss two more of these roadblocks.


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